Three ways to start · human-led AI consulting

Human-led AI consulting for appointment-based wellness businesses.

Three support paths, one product family — pick the commitment that fits the gap you actually have: a self-serve Starter Kit, recurring Coaching, or a done-with-you / fully managed Consulting engagement.

Self-serve

Starter Kit

A one-time download: a short assessment, your top three personalised opportunities, a guided workflow builder, and a prompt pack — kept entirely in your hands.

Learn more

Recurring advisory

Coaching

Weekly sessions, prompt reviews, and a working AI workflow your team owns and runs without us — measured on a number you already watch.

Learn more

Done-with-you · Fully managed

Consulting

Andrew and a small team handle the install — mapped to a real bottleneck, measured against a real result, and handed over with the documentation to keep it running.

Learn more
Book a Discovery Call

Not sure which path fits? A 20-minute call will sort it.

Problem → outcome

AI tools bought, never adopted — and the workflow that finally ships.

Your week is eaten by the same handful of patterns: missed calls that never get returned, follow-ups that slip between booking and visit, and front-desk churn that always lands back on you. The volume climbs; the team stays the same size. That's the work AI is supposed to clear — and where most AI never lands.

Most AI tools arrive the other way. Bought on a credit card, filed under a Notion link, then left to drift. Nobody routes through them, nobody measures them, and a year later the subscription sits dormant on the expense report. The pattern that actually moves is smaller: one owner, one workflow, one number you watch. First-reply time drops from hours to minutes; a missed call turns into a booked visit before the desk even reopens.

Proof · verified at engagements

25+ years
in coaching and performance

Andrew Fodge — operator track record

4,850+
coaching sessions delivered

across clinics, gyms, and wellness teams

54% → 71%
rebook rate
Anonymized engagement example
22% → 14%
no-show rate
Anonymized engagement example

Where AI belongs vs. where it doesn’t

AI does not need to run your business. It needs to remove the right friction.

Current friction

What the same week looks like today.

  • Missed calls and slow replies
  • Follow-up that slips
  • Repetitive front-desk work
  • Tools the team doesn’t use
  • No clear workflow owner
  • No useful measurement

What gets installed

What the kit puts in its place.

  • One clearly selected opportunity
  • One documented workflow
  • Human review built in
  • A trained owner or team
  • Clear responsibility
  • One measurable operational result

Same business. Different operating layer. The kit ships the second column.

Three ways to start

Pick the support path that fits your business.

A $97 self-serve download, recurring advisory for owners building their own AI capability, or done-with-you and fully managed installs — same product family on a single axis.

Self-serve

Starter Kit

The $97 one-time download — a 10-question assessment, your personalised top three opportunities, a guided workflow builder, a 22-prompt pack, and a save-your-results PDF. Kept entirely in your hands.

Get the AI Workflow Starter Kit — $97

Recurring advisory

Coaching

For owners building their own AI capability — recurring advisory from Andrew, weekly sessions, prompt reviews, and a working AI workflow your team owns and runs without us, measured on a number you already watch.

Talk about Coaching

Done-with-you · Fully managed

Consulting

Andrew and a small team handle the install — done-with-you or fully managed installs, mapped to a real bottleneck, measured against a real result, and handed over with the documentation to keep it running.

Talk about Consulting

For your business type

One workflow first. The right workflow for your front desk.

Appointment-based operators ask us for the same handful of fixes — missed calls, no-show dropouts, after-hours booking, intake follow-through, reviews.

Independent yoga studio

No-show re-engagement on a four-touch cadence

New movers and drop-ins who miss their second class get a personalized text from the studio instead of a generic blast. The cadence re-introduces the schedule, the teacher, and the next slow-flow opener before their motivation cools. The measurable lift is a higher trial-to-member conversion without the front desk chasing anyone.

Talk about Coaching

Med spa

Consultation-to-treatment conversion

When someone fills out a consultation form but never books a treatment, the workflow sends a tailored follow-up that names the treatment they asked about, the provider they met, and a single low-friction next step. It runs on the inquiry's own language so it doesn't read like a sequence. The result is fewer stalled inquiries and more booked consults.

Take the Diagnostic

Personal training studio

Missed-call recovery and at-risk member re-booking

A prospect who calls after hours gets a text-back from the studio before the trainer's morning session even starts, so they don't book a competitor. Existing members nearing the end of a package hear from the desk at a smart cadence, not an awkward nudge. Outcome: closed leads that would have walked and a higher package renewal rate.

Talk about Consulting

Chiropractic clinic

Re-engagement after a care plan ends

Patients finishing a plan of care are flagged the moment they hit their last visit, not the moment they go silent three weeks later. The follow-up references the original complaint, the milestone they hit, and a clear maintenance path. The outcome is reactivations at the right clinical moment and steadier weekly visit counts.

Talk about Coaching

Massage therapy practice

After-hours booking capture

The 9 p.m. website visitor who almost booked gets a text-back while the practice is closed, capturing the appointment before they open a competitor in the morning tab. Intake details and preferences land in the front-desk queue by the time the studio opens. Result: the revenue an after-hours visitor would have taken with them.

Run the ROI

Estimate your lift

What revenue are your missed calls costing?

Three inputs. No signup. Numbers update as you type.

Estimate your lift
Plug in three numbers. The math is auditable.
Nothing is sent anywhere. The figures stay on your screen while you type.

Calls your front desk did not pick up in a typical month.

Typical revenue from one freshly booked client.

Of the recovered calls, how many would show. Blank uses 50% (industry default).

Operator-to-operator math, not a sales pitch. Want a structured read instead? Take the 2-minute diagnostic.

ROI angle

Stop losing leads you already paid for.

The same three patterns sit behind most appointment-based revenue leaks — calls that ring out, dropouts that never return, and evening enquiries that book elsewhere by morning. The calculator below sizes what each one recovers for your front desk.

Missed calls

When no one picks up

One text-back lands before the desk reopens — and what looked like a lost evening becomes a booked Friday.

No-shows

Dropouts return

A four-touch cadence turns silent churn into returning members — measured against the calendar you already watch.

After-hours leads

The 9pm reply wins

A late-night enquiry answered in two minutes closes before the prospect opens a competitor's site.

Run the ROI

Three inputs. Monthly + annual. No sign-up required.

Our approach

One workflow. One owner. One result.

Most teams we meet already own the AI tool sprawl — bought, integrated, demoed, abandoned in a shared drive. The fix isn't a fourth tool; it's a smaller pitch. One workflow. Owned end to end by a single human. Measured against one business number.

Scope

One workflow at a time.

Start with the bottleneck that already costs you a number — not with which model to trial. We pick the one workflow that moves the same number you already watch, not a backlog of "AI ideas".

Ownership

One human, end to end.

A named owner on your side, a named partner on ours, and one shared runbook. When it breaks on a Tuesday, there are two names to call — not a Notion page no one opens.

Result

One measurable number.

One metric gets pinned before install — first-reply time, no-show rate, after-hours capture, whatever you already watch. We report against it on a recurring cadence; if it doesn't move, the workflow is the wrong one.

The four-step process that does it is below.

Our approach

One workflow, one owner, one result.

The pattern that moves from "AI never lands" to first-reply time landing before the desk reopens runs through four short steps — diagnosed, installed, trained, and measured against a single number. Then it loops.

01

Diagnose

Map the bottleneck to a numbered workflow a single person owns. Surfaces the leak before reaching for a tool.

02

Install

Wire the chosen workflow into the stack your team already uses, with the routing and prompts written in your voice.

03

Train

Hand the owner a short, written runbook so the workflow runs on a Tuesday without you in the room.

04

Measure

Pin one number to watch (first-reply time, no-show rate, etc.) and review it on a recurring cadence.

Three ways to run it — Kit, Coaching, or Consulting — are below.

Flagship product
$97 · one-time · no subscription

AI Workflow Starter Kit.

A working guide that takes you from "I have too many AI tabs open" to "I shipped one workflow my team actually uses" — done by you, in your voice, on your schedule.

  • A short 10-question assessment that ranks your business against where AI fits.
  • Your personalised top three opportunities, sized to your team.
  • A prompt library, a guided builder, and a 30-day plan to roll it out.
Get Instant Access

One-time payment · delivered to your inbox.

The unified self-serve kit
$97 · one-time · no subscription

The $97 AI Opportunity Starter Kit — one product, one payment, one shippable workflow.

Four complete Starter Kit sets — AI Receptionist, AI Video Avatar, Lead Gen Automation, and Time Manager — bundled into one $97 download, shipped to your inbox the moment payment clears.

Who it's for

Built for the owner who already knows AI should help, but not where to start.
  • Service-business owners who already sense AI could help but have not picked where to start.
  • Operators whose week gets eaten by repetitive work — scheduling, replying, follow-up, intake.
  • Owners who want practical guidance, not theory — implementable in days, not quarters.

What's inside

Four Starter Kit sets, one download.
  • AI ReceptionistMissed-call text-back, after-hours routing, booking scripts.
  • AI Video AvatarAvatar setup, topic planning, script + prompt starters, publishing checklist.
  • Lead Gen AutomationInstant first reply, follow-up sequences, reactivation outreach.
  • Time Manager · SchedulingReminders, no-show recovery, calendar automation — a calendar that defends itself.

Operating principles

Human-first AI standards.

Four rules we install into every workflow we ship — so AI stays an operator's tool, never the operator's replacement.

#01 · Trained

People trained on every tool.

A license is not training. Every tool ships with the team using it on real work — front desk, claims queue, intake — until the operator is faster with it than without. Capacity goes in before the system goes live.

#02 · Owned

A human owner for every workflow.

Every automated workflow has a named person on the org chart who answers for it — onboarding, invoicing, follow-up, anything. The workflow has an owner, not a chain of aliases that points everywhere and nowhere.

#03 · Measured

Outcomes measured against one number.

We pin one metric to a workflow before build and review it on a fixed cadence with the operator. If the number is not moving, the workflow changes. Anecdotal progress does not count as measurement.

#04 · Visible

Handoffs visible, automation never a black box.

Every handoff between AI and a person is logged in plain language — what it drafted, what was changed, who approved. Nothing goes to a customer from an unaccountable process. If an operator cannot read the trail, we do not ship it.

Andrew Fodge — founder of Fodge AI Systems, AI Systems Strategist and AI Implementation Specialist

Andrew Fodge.

The practitioner behind the system

Andrew Fodge — 25+ years on the operator side, redirected into AI workflow design.

Two and a half decades running clinics, gyms, and the coaching practice underneath them — translated into practical AI workflow design for the same kinds of appointment-based businesses. The verticals on the right are the kinds of operators the practice has lived inside, not the kinds of operators the practice has read about.

25+
Years operating clinics, gyms, and wellness teams.
4,850+
Coaching sessions delivered.
AI → ops
Behavior-change expertise translated into AI workflow design.

Example systems · built from the same operator background

The kinds of workflows the practice installs.

Placeholders for the case studies landing later — three illustrative systems that match the verticals the founder has run, with the shape a real install would take before a single customer is named.

Health · allied-health clinic

Example system

AI triage + intake routing

Inbound web enquiries classified by intent, routed to the right clinician, with the patient preloaded with the right context before the first call.

Illustrative · case studies coming soon

Fitness · boutique gym

Example system

Lead reactivation in plain English

A dormant lead list re-engaged on a measured cadence, drafts surfaced to the front desk in the chat they already use, with a written handoff rule per cohort.

Illustrative · case studies coming soon

Wellness · multi-modality practice

Example system

Follow-up that does not slip

Post-session notes drafted against a prompt library, reviewed by a named practitioner, then sent — measured on the same reply-rate number week over week.

Illustrative · case studies coming soon

FAQ

The questions appointment-based operators ask before they commit to AI.

Direct, scoped answers in our voice — what the workflow covers, what it doesn't, and what the next step actually is. If yours is not here, the Contact page intake is the right place to send it.

Three ways to start · pick the path that fits the gap you actually have

Start with the AI Workflow Starter Kit, or book a workflow diagnostic first.

One product family, three commitments — a one-time download, a weekly cadence, or a project-based install. The same owner ships every step, so the path you choose now is the same team you keep if you move on to the next.

Start with the AI Workflow Starter Kit — $97Book a workflow diagnostic

Self-serve

Starter Kit

The $97 one-time download — a 10-question assessment, your personalised top three opportunities, a guided workflow builder, a 22-prompt pack, and a save-your-results PDF. Kept entirely in your hands.

See the Starter Kit

Recurring advisory

Coaching

For owners building their own AI capability — recurring advisory from Andrew, weekly sessions, prompt reviews, and a working AI workflow your team owns and runs without us, measured on a number you already watch.

Talk about Coaching

Done-with-you · Fully managed

Consulting

Andrew and a small team handle the install — done-with-you or fully managed installs, mapped to a real bottleneck, measured against a real result, and handed over with the documentation to keep it running.

Talk about Consulting